NTU

黃 文鴻
兼任
職稱 教授
姓名 黃 文鴻
聯絡電話 (02)2826-7175
電子郵件 huang@ym.edu.tw
研究專長 衛生政策評估、藥品支付制度、醫療產業策略發展、社會與行為藥學研究、藥品安全研究
年度 論文名稱
2016 Chou, Anthony En-Yi, Cheng-Yu Lin and Heng-Chiang Huang, Fairness and Devotion Go Far: Integrating Online Justice and Value Co-creation in Virtual Communities, International Journal of Information Management
2016 Wang, Shih-Ju, Heng-Chiang Huang and Carolyn Yun-Shiuan Yang, To Say or not to Say? The Mediating Role of Psychological Safety and Self-efficacy in the Influence of Social Capital on Users’ Knowledge Sharing Behavior in Social Network Sites, 臺大管理論叢
2015 Wang, Shih-Ju, Chiu-Ping Hsu, Heng-Chiang Huang and Chia-Lin Chen, How Readers’ Perceived Self-congruity and Functional Congruity Affect Bloggers’ Informational Influence: Perceived Interactivity as a Moderator, Online Information Review, 4, pp537-555
2015 Hsu, Chiu-Ping, Chi-Yun Chiang, Chia-Wen Chang, Heng-Chiang Huang and Chia-Chen Chen, Enhancing the Commitment of Nurses to the Organization by Means of Trust and Monetary Reward, Journal of Nursing Management, 5, pp567-576
2013 Hsu, Chiu-ping, Heng-Chiang Huang, Chih-Huei Ko and Shih-Ju Wang, Basing Bloggers’ Power on Readers’ Satisfaction and Loyalty, Online Information Review, 1, pp78-94
2012 Wen-Kuo Chen, Heng-Chiang Huang, Seng-Cho T. Chou, Understanding What Determines Consumers’ Expanded Use of Mobile Videophones, Behaviour & Information Technology, 10, pp953-967
2012 Chang, Chia-Wen, Heng-Chiang Huang, Chi-Yun Chiang, Chiu-Ping Hsu and Chia-Chen Chang, Social Capital and Knowledge Sharing: Effects on Patient Safety, Journal of Advanced Nursing, 8, pp1793-1803
2012 吳壽進, 方文昌, 黃恆獎, 虛擬社群成員識別匿名性、群體規範與社群投入之研究:外在自我覺察與社群認同之中介效果, 資訊管理學報, 2, pp315-347
2012 Hsu, Chiu-Ping, Yi-Fang Chiang and Heng-Chiang Huang, How Experience-Driven Community Identification Generates Trust and Engagement, Online Information Review, 1, pp72-88
2012 Lin, Hsin-Mei, Heng-Chiang Huang, Chih-Pin Lin and Wen-Chung Hsu, How to Manage Strategic Alliances in OEM-Based Industrial Clusters: Network Embeddedness and Formal Governance Mechanisms, Industrial Marketing Management, 3, pp449-459
2012 Tsai, Hsien-Tung, Heng-Chiang Huang, and Ya-Ling Chiu, Brand Community Participation in Taiwan: Examining the Roles of Individual-, Group-, and Relationship-level Antecedents, Journal of Business Research, 5, pp676-684
2011 Hsu, Chiu-Ping, Chia-Wen Chang, Heng-Chiang Huang, and Chi-Yun Chiang, The Relationships Among Social Capital, Organizational Commitment and Customer-Oriented Prosocial Behavior of Hospital Nurses, Journal of Clinical Nursing, 9-1, pp1383-1392
2011 Lin, Hsin-Mei, Chih-Pin Lin and Heng-Chiang Huang, Embedding Strategic Alliances in Networks to Govern Transaction Hazards: Evidence from an Emerging Economy, Asian Business & Management, May, pp183-208
2011 Chia-Wen Chang, Heng-Chiang Huang, Chi-Yun Chiang, Chiu-Ping Hsu and Chia-Chen Chang, Social Capital and Knowledge Sharing: Effects on Patient Safety, Journal of Advanced Nursing
2011 Wen-Kuo Chen, Heng-Chiang Huang and Seng-Cho T. Chou, Understanding What Determines Consumers’ Expanded Use of Mobile Videophones, Behaviour & Information Technology
2011 Hsien-Tung Tsai, Heng-Chiang Huang, Ya-Ling Chiu, Brand Community Participation: Examining the Roles of Individual-, Group-, and Relationship-level Antecedents, Journal of Business Research
2011 Chiu-Ping Hsu, Heng-Chiang Huang, Yi-Fang Chiang, Experience-Driven Community Identification Generates Trust and Engagement, Online Information Review
2010 Lin, Hsin-Mei, Heng-Chiang Huang, and Sheng-Ya Tseng, Influences of Inter-organizational Relationships in Technology Diffusion: The Network Perspective, World Review of Science, Technology and Sustainable Development, 1, pp62-80
2010 Chen, Tsung-Tai, Kuo-Piao Chung, Heng-Chiang Huang, Lao-Nga Man & Mei-Shu Lai, Using Discrete Choice Experiment to Elicit Physicians Preferences for the Report Card Design of Diabetes Care in Taiwan: A Pilot Study, Journal of Evaluation in Clinical Practice, 1, pp14-20
2009 劉雪同,李宛津,黃恆獎, 探討大學生家庭功能、社會訊息處理與憂鬱之關係(Relationships Among Family Functioning, Social Information Processing, and Depression in College Students), 輔仁醫學期刊, 3, pp113-130
2009 Tsai, Hsien-Tung and Heng-Chiang Huang, Online Consumer Loyalty: Why E-tailers Should Seek a High-Profile Leadership Position, Computers in Human Behavior, 6, pp1231-1240
2009 Liu, Hsiu-Wen,Hengchiang Huang, Yu-Li Lin, Asymmetric Effect of Distribution Intensity on Marketing Performance: The Moderating Role of Brand Awareness, Asia Pacific Management Review, 3, pp251-262
2009 顏怡音, 薛富井, 黃恆獎, 鍾開欽, 產業群聚與企業經營績效的實證研究與分析:以臺灣資訊電子產業赴大陸投資為例, 管理與系統, 3, pp373-396
2008 Huang, Hengchiang and Chia-Wen Chang, Embedded Ties and the Acquisition of Competitive Advantage, Journal of Intellectual Capital, 1, pp105-121
2007 Huang Hengchiang and Chia-Wen Chang, Building Brand Community: A Study of VW’s Club, 臺灣企業績效學刊, 1, pp1-26
2007 Chang, Chia-Wen and Hengchiang Huang, Determinants of Incremental Innovation: A Process View Incorporating Theories of Transaction Cost, Social Exchange and Embeddedness, 臺大管理論叢, 1, pp81-116
2007 Tsai, Hsien-Tung and Heng-Chiang Huang, Determinants of E-Repurchase Intentions: An Integrative Model of Quadruple Retention Drivers, Information & Management, 3, pp231-239
2006 Huang, Hengchiang and Hsin-Mei Lin, Collaborate or Do It Alone? Trade of Strategic Resources, Interorganizational Embeddedness, and Value Creation: A theoretical perspective, International Journal of Management, 3
2006 蔡顯童(Hsien-Tung Tsai);黃恆獎(Heng-Chiang Huang), Understanding the Antecedents of Repurchase Intentions, 台灣管理學刊, 2, pp63-80
2006 Hsien-Tung Tsai, Heng-Chiang Huang, Yi-Long Jaw, WenKuo Chen, Why on-line Customer Remain with a Particular E-retailer: An integrative Model and Empirical Evidence, Psychology & Marketing, 5, pp447-464
2005 方世榮、黃恆獎、江季芸, 產業網路鑲嵌與網絡動態性演化, 關係管理研究, 1, pp42-82
2005 陳智凱,黃恆獎, 知識經濟指標之構念模型, 政大智慧財產評論, 1, pp130-151
2005 Wang, Huimei, Hengchiang Huang and Pratima Bansal, What Determined Success During the Asian Economic Crisis? The Importance of Experiential Knowledge and Group Affiliation, Asia Pacific Journal of Management, 1, pp89-106
2001 趙琪、黃恆獎, 交易成本與混合統治對複式通路訂價之影響-競食、私有品牌及協商的討論, 管理學報, pp453-476
2001 Wang Huimei, Hengchiang Huang, Ji-Ren Lee, Does Relation-Specific Investment Contribute to Competence Building? A Supplier’s Perspective, Taiwan Academy of Management Journal, 1, pp55-75
1999 黃恆獎, 資訊科技對跨國合資企業控制與績效的影響, 能力雜誌
1997 黃恆獎、王仕茹, 國家競爭力指標之構念效度分析—IMD與WEF指標之評估, 管理學報, pp635-665
1997 黃恆獎、李佳璋, 產品績效指標、消費滿意度及購後行為之整合分析, 臺大管理論叢, pp25-58
1997 黃恆獎、王仕茹, 中外合資事業不穩定性之研究:事件歷史分析法的應用, 中山管理評論, pp99-120
1997 Kuo, Cheng-Kun and Hengchiang Huang, Building An International Investment Banking Industry in Taiwan: A Feasibility Study, Pan Pacific Management Review, pp19-42
1996 黃恆獎, 亞太營運中心的展望, 富邦證券投資月刊, pp12-17
1996 黃恆獎, 國際合資面面觀, 經濟情勢暨評論, pp9-19
1995 黃恆獎, Attitude Formation and Choice Behavior: An Empirical Study, 管理科學學報, pp287-317
1995 黃恆獎、蕭廣中, 綠色行銷與消費者購買行為之結構性分析, 政大管理評論, pp21-40
1993 黃恆獎, MDS在廣告調查上的應用, 廣告文摘季刊, pp15-30
年度 論文名稱
2012 Shih-Ju Wang, Heng-Chiang Huang, Film Critics and Consumer Word of Mouth for Movies: Valence and Variation Effects, Business & Economics Society International (B&ESI) 2012 Conference, Austria ,
2012 Shih-Ju Wang, Heng-Chiang Huang, Social Relationship and Innovation Performance: The Case of Motion Picture Projects, Business & Economics Society International (B&ESI) 2012 Conference, Austria ,
2011 王仕茹, 黃恆獎, 動態社會關係與產品創新績效:電影專案的網路記憶效果, 2011管理理論與實務國際研討會, Taiwan ,
2011 Hsiu Ying Huang, Heng-Chiang Huang, Expanding The Scope of ‘Country-Labeling’ Strategy- Concept of Country-of-Consumption, Academy of International Business 2011 Annual Conference, Japan ,
2010 Chia-Wen Chang, Heng-Chiang Huang, Brand Community and Value Creation, American Marketing Association Summer Marketing Educators’ Conference, United States of America ,
2010 Chiu-Ping Hsu, Yi-Fang Chiang, Heng-Chiang Huang, How Virtual Experience-Driven Community Identification Leads to Trust and Engagement: Evidence from Online Game Community, American Marketing Association Summer Marketing Educators’ Conference, United States of America ,
2010 Wen-Kuo Chen, Hengchiang Huang, Seng-Cho T. Chou, Intention to Expand Usage and Recommend Mobile Data Services, IADIS Multi Conference on Computer Science and Information Systems, Germany ,
2009 Chiang, Yi-Fang, Chiu-Ping Hsu and Hengchiang Huang, How Value-induced Community Identification Nurtures Engagement and Recommendation in Online Games, American Marketing Association Summer Marketing Educators’ Conference, United States of America ,
2009 Tsai, Hsien-Tung, Heng-Chiang Huang and Wen-Kuo Chen, Antecedents and Consequences of Brand Community Participation, Academy of Marketing Science Annual Conference, United States of America ,
2000 Wang, Huimei & Huang, Hengchiang, Asset Specificity and Value- Creation: Small Suppliers’ Perspectives in the Personal Computer Industry, The 2000 International Conference in Management Sciences, N/A ,
2000 Huang, H. C. and H. Wang, Synergistic Specificity and Competence Building in International Outsourcing Partnerships: A Supplier’s Perspective, The 2nd Asia Academy of Management Conference, N/A ,
1999 Huang, Hengchiang, Outsourcing Decisions and the Costs of Organization: Make, Buy or Form Networks?, The Seventh International Conference on Multinational Enterprises, N/A ,
1999 黃恆獎、洪茂盛, 資訊科技對跨國合資企業控制與績效的影響:台灣製造業的實證, 1999科技管理學會年會暨論文研討會, N/A ,
1999 趙義隆、黃恆獎、陳家誠, 運動贊助活動之知覺空間定位:在台外商之實證, 第一屆台灣管理學術國際研討會, N/A ,
1998 黃恆獎、陳瑞文, 出口製造業同業公會之形成:交易成本理論之實證, 1998科技管理學會年會暨論文研討會, N/A ,
1997 Huang, Hengchiang, Advertising Agency-Client Relations in Taiwan: An Analysis of Event Histories, American Marketing Association 1997 Summer Marketing Educators’ Conference, N/A ,
1997 黃恆獎、趙義隆、盧信昌, 服務品質、顧客滿意與廠商競合行為:我國民航事業開放自由競爭之實證, 第三屆服務管理研討會, N/A ,
1997 王仕茹、黃恆獎, 國家競爭力衡量指標之跨期分析, 第一屆國際企業管理學術研討會, N/A ,
1997 黃恆獎、王美惠, 組織文化之濡化與組織效能:台灣企業購併案之分析, 97華夏文化與現代管理國際學術研討會, N/A ,
1997 Huang, Hengchiang, Anti-dumping Petitions and Litigation Options, 5th Annual Conference on Global Business Environment and Strategy, N/A ,
1996 Huang, Hengchiang, Entry Mode Strategies for Small Firms from NICs: A Test of Organizational and Networking Moderators, Academy of International Business,United States North East Regional Chapter, N/A ,
1996 Huang, H. C, A Re-examination of Entry Mode Strategies for Small Firms from NICs: Are We Eclectic Enough?, Academy of International Business, South East Asia Regional Chapter, N/A ,
1996 Huang, Hengchiang, Critical Success Factors and Their Dynamics: The Experiences of Taiwan’s Exporting Industries, Academy of International Business, N/A ,
1996 Huang, Hengchiang, Entry Mode Strategies for Small- and Medium-sized Firms: The Eclectic Paradigm Revisited, 1996 International Conference on Comparative Management, N/A ,
1996 李吉仁、陳振祥、黃恆獎, 國際分工與廠商策略選擇 ─ ODM的策略架構, 第五屆產業管理研討會, N/A ,
1994 黃恆獎、蕭廣中, 綠色行銷與消費者購買行為之結構性分析, 第五屆環境決策與管理研討會, N/A ,
1994 黃恆獎, 顧客滿意導向之現代化零售通路 ─ 著作物之實證, 第一屆全國零售通路現代化研討會, N/A ,
年度
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2010
2009